Mentioning “Jimmy Choo”, one pair of elegant, exquisitely crafted shoes immediately come to mind. Famed for making shoes for the Lady Diana, Princess of Wales, Choo’s beautiful creations have adorned the feet of royalty, celebrities and pop stars. 

Choo, the son of a reputable shoe designer in Malaysia, spent his early years on the idyllic island of Penang working as his father’s young apprentice. Determined to master the art of shoe design, he came to London in the 1980’s to study footwear at Cordwainers College. The college has later become part of the London College of Fashion, one of five colleges that form University of The Arts, London.

Today, Choo’s presence is forefront in his firm support for education, as Ambassador for Footwear Education at the London College of Fashion and a spokesperson for the British Council in their promotion of British Education to foreign students. Choo is a firm believer in “Creativity Through Skills”, a slogan he promotes:  “It is important to be skilled in order to become a good designer. A designer should not just be someone who is good at sketching but also be well versed and knowledgeable in every aspect of the making of any creation.”